Design Essentials 2 Days | 14 hours | $825 PLUS TAX

This two-day course is perfect for those who want to study the techniques that designers use to create newsletters, brochures, posters, and logos. You will learn how to transform strategic ideas into great visuals, to choose an appropriate typeface and colour palette, and to put all the elements together in a balanced, effective layout. The course includes hands-on exercises. Prerequisite: proficiency in either Adobe InDesign or Adobe Illustrator 

Think Like A Creative Pro

• » understanding brands: why some work and others don’t
• » the design process
• » the creative brief
• » research: the competition, the target market, etc.
• » brainstorming
• » thinking outside the box
• » techniques to broaden your creative thinking
• » creating a mood board to refine your ideas
• » creating a brand personality
• » presenting your ideas effectively

The Designer’s Toolbox (the building blocks of design)

• » using InDesign, Illustrator, or Publisher
• » typography fundamentals
• » types of type: typefaces & personality
• » alignment
• » contrast
• » white space
• » hierarchy & composition
• » the rule of thirds
• » the grid system
• » basic colour theory
• » choosing colours
• » choosing images
• » putting it all together